Sheenive Stadium Seats
A lot of previous messaging from Sheenive has solely focused on their seats’ physical features. Advantageous as they are, Sheenive wanted to capitalize on the relaxing result of their product, while reaching an audience who needs to loosen up the most: Karens. This campaign focuses on the fact that emotional parents can get a little too caught up in the heat of their child’s sporting event. Instead of screaming at the ref, we urge parents to take a seat and unwind by portraying the Sheenive Stadium Seat as the ultimate Karen-calmer.
While walking to the office in the city, parents remember the last time their stress got the better of them at their kid’s game.
To catch the eye of parents making their morning commute, we positioned posters at bus stops, reminding them of what not to do at their child’s next sporting event.
While scrolling on Instagram, parents get second-hand embarrassment from Todd and reflect on their own game day behavior.
As they turn the page of their favorite magazine, parents are prompted to contemplate what elements would make their sideline experience as relaxing as possible.
Whether they’re binging their favorite show on Netflix or scrolling on Facebook Reels, parents are reminded that their child’s low stakes sporting event really isn’t all that deep.